Project Discount for Small Businesses During COVID-19

We understand that it is difficult for many businesses and want to help as best we can. If you are a small business, fill out the fields below, and a member of our team will get in contact with you regarding a discounted project.

Welcome back for Part 2 of our “Understanding GS1” series: File Naming. To revisit Part 1, click here.

File naming probably isn’t the first thing that comes to mind when you think of important aspects of product photography…and once it is on your mind, it probably doesn’t seem very interesting or integral. Luckily, we think we can change that mindset with a brief explanation. 

The importance of file naming is often overlooked and, in turn, becomes a confusing jumble of meaningless terminology. For example, the manufacturer of a widget that comes in 3 sizes tends to name images as the following:

  • WidgetSM.jpeg
  • WidgetMD.jpeg
  • WidgetLG.jpeg

For now, it doesn’t seem too obscure–the names are actually pretty simple to follow. However, that manufacturer also has the same file in different resolutions. This is where it starts to get messy:

  • WidgetSMsm.jpeg
  • WidgetSMlg.jpeg

And when the manufacturer produces an image of each package side, in each size and resolution, the naming gets even more headache-inducing:

  • WidgetSMsmLeft.jpeg
  • WidgetSMlgLeft.jpeg
  • WidgetLGsmLeft.jpeg
  • WidgetLGsmRight.jpeg

Pretty soon, no one, including the originator of the image, will be able to tell precisely what image each file holds. And when someone else needs to understand this file naming to use the images for their own eCommerce website? Forget about it.

Thankfully, GS1 realized how hectic naming and sharing product imagery was becoming without defined standards and created a solution: The Global Document Type Identifier (GDTI).


It was here [Troy,Ohio], at just after 8 a.m. on June 26, 1974, that the first item marked with the Universal Product Code (UPC) [a pack of Wrigley’s Juicy Fruit] was scanned at the checkout of Troy’s Marsh Supermarket.”

-Gavin Weightman, Smithsonian Magazine


Below is a diagram that shows the anatomy of a file name as determined by GS1 for Primary Product Images:

The first 14 digits are reserved for the Global Trade Item Number (GTIN). This is a unique number, specific to only 1 product worldwide. If your GTIN only contains 12 digits, the most widely recognized GTIN, the first 2 digits become leading zeros.

The next part of the GS1 filename determines the nature of the image. The “nature” defines different aspects, including resolution, side, angle, and product state or packaging level. Further, each “section” or part of the code is separated by an underscore. We will discuss each of these nature designations below:

Product Image Type is the second part of the filename. This indicates whether a product image is considered high resolution (versus standard resolution), if it is an informational image, or if it is a product image with supporting elements (an example being loose vitamins sitting next to the bottle).

  • A – Product Image (Standard Resolution)
  • B – Product Image (Standard Resolution) with Supporting Elements
  • C – Product Image (High Resolution)
  • D – Product Image (High Resolution) with Supporting Elements
  • E – 360° Spin
  • F – Information Image

Facing Indicator or Facing Type specifies what side or portion of the product packaging is pictured (front, left, top, etc.).

  • 1 – Front
  • 2 – Left
  • 3 – Top
  • 7 – Back
  • 8 – Right
  • 9 – Bottom

The third position refers to the angle, or perspective, of the camera relative to the product. Examples of different perspectives include “straight on” or “15˚ angle”.

  • N – No Plunge (Straight on View)
  • C – Front View with Camera at 15° Angle
  • L – Left View of Product
  • R – Right View of Product

Finally, the fourth position represents the Product type or packaging level. For example, a single energy bar, a sellable box of 12 energy bars (inner), or a case of 12 boxes of energy bars

  • 1– In-packaging
  • 0 – Out-of-packaging
  • A – Case (An image of the product in its case)
  • B – Inner pack (An additional level of multi-unit packaging within a case)

There are also additional letters that can be used to indicate raw, styled, family, and many other product types.

Below are examples of how a single box of cereal would be named for 3 different product images.

This is a condensed description of the GS1 file naming standard–we really only scratched the surface of how definitive and explanative it is. However, if you understand the basic “formula”, you should be able to name any image. In turn, anyone familiar with this standard will be able to determine what the picture is, simply by looking at the filename.

Click here to download and view the full GS1 Product Image Specification Guide.

As with Part 1 we focused on Primary Product Images and the most commonly used Secondary Product Images, but the file naming guidelines apply to all consumer goods images.  

In Part 3 (coming soon!) we will discuss the importance of the Default Front of a product and its influence on how a product is measured.

Does your product photography provider understand and follow these guidelines? Click here to submit a request to speak with one of our experts to learn more about GS1 and the services PVS Studios offers.

Downloadable Resources

All over our website is GS1 this and GS1 that. For those in the industry, GS1 is basic jargon, but for those with no prior experience or familiarity with the system, it can sound very complex and confusing.

To put it simply, GS1 is a set of rules for business communication. The name itself refers to one global system of standards and it includes unique identification codes and data for individual products, services, and locations.

In addition to identification and classification codes, the GS1 system also provides image guidelines called “GS1 Product Image Specification”. These specifications define everything from image type and resolution to file naming and final deliverable.

PVS uses GS1 image guidelines as a foundation to our default photography and file naming process. Below is the most common set of images of a consumer product that have been defined by the GS1 System:

The first row of images is called Planogram images. A planogram is a diagram or map that is used in a retail store to determine the placement of products on the shelves. These images are photographed straight on and include all six sides of the product. The Front image is the most often used, however, the other images are still important.

The second row in the illustration above shows two different categories of images as defined by the GS1 System. A Marketing image set is a set of three images photographed at a slight downward angle. As the name indicates, these images are often used for marketing purposes, including in an online store or a grocery store circular.

Secondary Product Images or Informational images can include a variable number of images. Specifically, for a food item as show in the example above, the typical image set will include the barcode, ingredients, and nutrition facts. Additional images that fall under this category include Supplement Facts, Drug Facts, and Guarantee Analysis panels.

Depending on the needs of the end user, a full GS1 image-set could include all levels of packaging. Packaging levels include the Case, Inner Pack, and the Retail or Consumer unit. Below is a set of images that might be included for your typical energy/protein bar.

Within the last few years, 360˚ Spins have been added to the GS1 image guidelines. Home Depot, Lowes, Amazon, and Walmart are all some of the big players who are actively using 360˚ spins across their eCommerce platforms.

A 360˚ spin is a set of (usually) 24 still images, taken in 15˚ increments around a product. Using special software, the images are “stitched” together, to become an interactive video. GS1 requires 24 frames, but sets as small as 12 and as large as 72 are possible. To learn more about how 360˚ spins work, check out our How Does a 360˚Spin Work  blog post.

Although our examples have all been food-related, GS1 is applicable to any consumer-based trade item that is packaged or labeled with a scannable retail barcode. This includes anything from detergent, to toys, to sporting goods, and anything in between.

In short, because GS1 is global, any product photographed under GS1 will look identical, regardless of where in the world the photography was done or who photographed it. It regulates consistency across the globe and allows for a more efficient and clear business world.

But all that GS1 offers does not end with commonly referenced product images. In Part 2, we will take you down the path of GS1 file naming. Although “file naming” sounds fairly to-the-point and dry, we will prove to you how it is so much more. Stay tuned to learn more! 

Does your product photography provider understand and follow these guidelines? Click here to submit a request to speak with one of our experts to learn more about GS1 and the services PVS Studios offers.

Interactive images. Have you ever seen one? If you’ve done any sort of online shopping recently, you likely have. These are the images that at first look like…well, images. But once you get closer, you realize you have the ability to move the product–to spin it 360° by simply holding and dragging.  A large number of major retailers (including Home Depot, Walmart, Lowes, and Amazon) use this feature–and many others are jumping on board. 

But how does this work? It’s a movie, right? Well, surprisingly, no. If it was a movie, it would play straight through and–while it would allow you to fast forward and rewind–you wouldn’t exactly be able to move it back and forth at your own discretion, venturing off of the actual movie track.  

These spins are actually made up of a series of images that are digitally “stitched together”. Imagine an item sitting on a turntable that rotates at its center. At specific points, a photograph is taken, one after another, until the turntable has made a complete circle.  

For the majority of the interactive 360°  images you see, there are 24 individual images. However, some spins contain 36 images, while others are made up of 72 frames. The benefit of more images is the smoother spin, the cost is a larger file size.  

The ability to see and “play” with a 360° spin is through a JSON (JavaScript Object Notation) file—A special text file that references and displays the series of sequential images. Any modern web browser (or any other application that can interpret JSON) will then be able to “stitch” the images together, giving the appearance of one continuous image or movie. This is not much different than a simple flip book animation you may have played with as a child… just slightly more technical. 

Below is an example of a 24-image spin: 

And here are the 24 sequential images used to make that spin. 

Some 360° spins have multiple layers, or “rows”. Depending on the item, a second row–or even a third–could show the viewer more detail. 

Each row typically represents the sequence of images taken at a slightly different elevation. Imagine you are looking at an item straight on and then you rotate it. You will get a pretty good idea of how the item looks from all sides. However, if you look at the item from a higher angle, you can see a different perspective with even more detail.  

Below is an example of a 2-row spin: 

And here are the 48 sequential images that make up this 2-row spin. 

Most 360°  spins that you may come across on the internet are single-row spins—About 75% of them. Whether or not you need multiple rows depends on your preference and the nature of the item. Does your item have drawers, doors, and panels that open and move? Does it look entirely different from above than it does straight on? Do these things effect a consumer’s inclination to purchase (and keep) the item? Then you might need a multi-row spin! Is your product fairly straightforward? Can you see most of what you need to see when looking at it from one angle? Then you will probably be okay with a single-row spin.  

Either way, all 360°  spins provide another dimension to your online images when compared to a single static image.  

For more examples of 360° spins click here

Read our “10 Ways 360° Photography Can Grow eCommerce Business” blog to learn more on the benefits of an interactive 360° spin. 

COVID-19 ANNOUNCEMENT

To Our PVS Community

During this time of uncertainty in light of COVID-19, we are thinking of you all. We remain mindful of not only those in our lives and networks, but those in the lives and networks of our clients, customers, and employees.

With this in mind, we want to let you know that we are still performing our normal business functions . We are working continually to ensure that our clients receive the best service from PVS Studios— Our goal is to provide the images you need to make your business run, regardless of circumstance.

This being said, we are keeping the best interest of our employees and their health at the forefront of our daily operations. We are doing so in a number of ways. Firstly, all team members have the option to work from home if their functions allow it. Additionally, we have taken many precautions for those who cannot work remotely.

Some steps we have taken include:

– Training staff on sanitary processes and precautions
– Placing disinfectant wipes at all photography and measurement stations
– Installing hand-sanitizer stations throughout the studio and office space
– Continually following all government and health official mandated and suggested protocol

Such precautions will permanently remain in our daily workflow moving forward.

Although we will remain open functionally, all client meetings will be held by either phone or video call and any company travel will be restricted until further notice.

As a courtesy, we want to share a direct link to the CDC’s information and guidelines on COVID-19. Please familiarize yourself with all precautions here and ensure that you are protecting yourself and your loved ones as best you can.

If you have any questions about our continuing service, please contact us—we are here to help in any way we can.

Best,
PVS Studios

  • Beginning the Process/Getting Your Products to PVS

    Besides the physical product or item, what else do you need from me?

    We require that you include a spreadsheet of your products that includes your unique item code and a brief description (i.e., “12 oz bag of Columbian coffee”). For best results, feel free to download our upload sheet and fill in the necessary information.

    Do I have to prepay for your services?

    We require a 50% deposit in order for us to begin any project unless we have established credit terms. We accept all the major credit cards, checks or wire transfers. Due to the high risk of cyber-criminal activity, we do not store any credit card information.

    How do I get my products to your studio?

    Once we have discussed and finalized your order, we will send you specific shipping information. We have the capabilities and facilities for any LTL or full semi-trailers to back up directly to our warehouse. For those who do not need such volume, we also receive items through major shipping companies (UPS, FedEx, USPS, etc.).

    Do I have to send them overnight?

    Yes! Once we receive your products, they will be placed into our workflow. But however you ship your items, please be sure to package them safely to avoid any damages in transit.

    Can I drop my products off?

    Yes! Drop-offs can be made during all business hours (8AM to 5PM, Monday through Friday). You are always welcome to call ahead of time to make sure someone will be available to hande your product immediately. Our address is PVS Studios, 8475 Western Way, Jacksonville, Florida 32256.

  • After My Products Are Photographed

    Will I get my products back once you have completed photography?

    If you include a return shipping label with your original delivery, we will return the product(s) when our work is finished. If this interests you, please feel free to call to discuss further. We can explain, more specifically, how to ensure that your return shipping preference is included in your account from set-up.

    What happens to my products if I don’t want them returned to me?

    This is the case for most of our clients…you are far from alone! With your permission, we donate all products. In 2019, we donated over 52 tons, or 104,000 pounds of food, health, and beauty items to local charities and food banks. None of that would be possible without the generosity of our clients.

    Can I get a donation receipt?

    As long as you are able to list and determine the value of your items, we will make sure to secure a donation receipt for you! Please let us know ahead of time if this is something you would like us to do.

  • What is Included in My Order?

    What if I don’t want the full GS1 image-set you provide?

    The first step in our process is determining what images you want and need. We work directly with you to ensure what images, angles, and setups will serve you best. If GS1 is not for you, we won’t bother you with a full image set.

    Do you provide weights and measurements of the items we send you?

    If your product comes in a commercially traded container (such as, a shampoo bottle, cereal box or a remote control), we automatically weigh and measure the item. However, if there is no defined shape (for example, a bundle of wires or a product that incorporates multiple items), it is hard to determine a precise and repeatable measurement. In this case, no measurement will be taken.

    How do you provide the measurement data to me?

    When we deliver your images, we would also provide a .csv or excel file with the measurements tied to your product ID number.

    What kind of file formats do you provide?

    As a default, we provide all 360 spins in .jpeg format and all still images in either .jpeg or .tiff. If you require another format, please let us know prior to starting your project.

    What is the resolution of the images you provide?

    All images are captured at a resolution, or pixel density, of 5760px x 3840px. We generally deliver images with a height of 3000 px, or 10 inches tall. Please let us know ahead of time if you would like to discuss other image sizes and resolutions.

    Who owns the usage rights to the images you take of my items?

    Unlike many other image providers, we grant you 100% unlimited royalty free rights to use and distribute as you may need. We do reserve the right (although we would always ask your permission) to use the images we took for our own training purposes or marketing needs, such as, showing them on our webpage as examples.

  • Understanding Our Terminology

    You list GS1 compliant images, what does that mean?

    GS1 is a set of image guidelines that all manufacturers must follow. GS1 includes specifications in image angles and file naming convention to ensure consistency from product to product. For a more detailed explanation, please see our GS1 white paper.

    You also list Amazon Ready Images, what does that mean?

    Large companies, such as, Amazon, Walmart, and Home Depot, have their own unique set of image guidelines. PVS is knowledgeable and proficient in all these requirements and can accommodate per your request. Our default standard is GS1, which is the most comprehensive and will satisfy most, if not all, of the specific image requests.

  • Using The Images

    How do I view a 360 spin on my website?

    Viewing 360 spins on a computer or mobile device requires special code or a plugin embedded into your website. There are several companies that will provide this service for you. One example, and who we currently use, is Sirv.com. Most major eCommerce services (Big Commerce, Shopify, Woo Commerce, etc.) have this ability built into their solutions. For more detail please reference our blog on How do I display a Spin.

    How does a 360 Spin work?

    A 360 spin is actually a series of 24 individual images, photographed at specific angles as the product is rotated. With the use of special software, the images are stitched together to create one continuous image. The code used enables the viewer to interactively rotate the spin. For multi-row/level spins, another 24 images are produced for each row or level.

    Can I use the individual images by themselves?

    Yes, each image is simply a standard .jpeg file.

Last updated: March 06, 2020

 

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

 

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

    Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Product Verification Solutions, 8475 Western Way, Suite 150, Jacksonville, Florida 32256.

    For the purpose of the GDPR, the Company is the Data Controller.

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • Account means a unique account created for You to access our Service or parts of our Service.
  • Website refers to pvsstudios.com, accessible from http://www.pvsstudios.com
  • Service refers to the Website.
  • Country refers to: Florida, United States
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

    For the purpose of the GDPR, Service Providers are considered Data Processors.

  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
  • Facebook Fan Page is a public profile named pvsstudios specifically created by the Company on the Facebook social network, accessible from https://facebook.com/pvsstudios
  • Personal Data is any information that relates to an identified or identifiable individual.

    For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

    For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
  • Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
  • Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California.
  • Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
  • Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s Personal information to another business or a third party for monetary or other valuable consideration.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

  • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
  • Tracking and Performance CookiesType: Persistent CookiesAdministered by: Third-PartiesPurpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our Service, to contact You, to advertise on third party websites to You after You visited our Service or for payment processing.
  • For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

  • Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

Behavioral Remarketing

The Company uses remarketing services to advertise on third party websites to You after You visited our Service. We and Our third-party vendors use cookies to inform, optimize and serve ads based on Your past visits to our Service.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
  • Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to to have any incomplete or inaccurate information We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.

Facebook Fan Page

Data Controller for the Facebook Fan Page

The Company is the Data Controller of Your Personal Data collected while using the Service. As operator of the Facebook Fan Page (https://facebook.com/pvsstudios), the Company and the operator of the social network Facebook are Joint Controllers.

The Company has entered into agreements with Facebook that define the terms for use of the Facebook Fan Page, among other things. These terms are mostly based on the Facebook Terms of Service: https://www.facebook.com/terms.php

Visit the Facebook Privacy Policy https://www.facebook.com/policy.php for more information about how Facebook manages Personal data or contact Facebook online, or by mail: Facebook, Inc. ATTN, Privacy Operations, 1601 Willow Road, Menlo Park, CA 94025, United States.

Facebook Insights

We use the Facebook Insights function in connection with the operation of the Facebook Fan Page and on the basis of the GDPR, in order to obtain anonymized statistical data about Our users.

For this purpose, Facebook places a Cookie on the device of the user visiting Our Facebook Fan Page. Each Cookie contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.

Facebook receives, records and processes the information stored in the Cookie, especially when the user visits the Facebook services, services that are provided by other members of the Facebook Fan Page and services by other companies that use Facebook services.

For more information on the privacy practices of Facebook, please visit Facebook Privacy Policy here: https://www.facebook.com/full_data_use_policy

CCPA Privacy

Your Rights under the CCPA

Under this Privacy Policy, and by law if You are a resident of California, You have the following rights:

  • The right to notice. You must be properly notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
  • The right to access / the right to request. The CCPA permits You to request and obtain from the Company information regarding the disclosure of Your Personal Data that has been collected in the past 12 months by the Company or its subsidiaries to a third-party for the third party’s direct marketing purposes.
  • The right to say no to the sale of Personal Data. You also have the right to ask the Company not to sell Your Personal Data to third parties. You can submit such a request by visiting our “Do Not Sell My Personal Information” section or web page.
  • The right to know about Your Personal Data. You have the right to request and obtain from the Company information regarding the disclosure of the following:

    • The categories of Personal Data collected
    • The sources from which the Personal Data was collected
    • The business or commercial purpose for collecting or selling the Personal Data
    • Categories of third parties with whom We share Personal Data
    • The specific pieces of Personal Data we collected about You
  • The right to delete Personal Data. You also have the right to request the deletion of Your Personal Data that have been collected in the past 12 months.
  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your Consumer’s rights, including by:

    • Denying goods or services to You
    • Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
    • Providing a different level or quality of goods or services to You

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call us or visit our “Do Not Sell My Personal Information” section or web page.

The Company will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonable necessary and with prior notice.

Do Not Sell My Personal Information

We do not sell personal information. However, the Service Providers we partner with (for example, our advertising partners) may use technology on the Service that “sells” personal information as defined by the CCPA law.

If you wish to opt out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that you use.

Website

You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

  • From Our “Cookie Consent” notice banner
  • Or from Our “CCPA Opt-out” notice banner
  • Or from Our “Do Not Sell My Personal Information” notice banner
  • Or from Our “Do Not Sell My Personal Information” link

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.

Mobile Devices

Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:

  • “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
  • “Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from Your mobile device by changing the preferences on your mobile device.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

We also may limit how We collect, use, and store some of the information of Users between 13 and 18 years old. In some cases, this means We will be unable to provide certain functionality of the Service to these users.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: info@pvsstudios.com

Out of Package

Substance inside the unit. For instance, an individual energy bar, not including the packaging.

Unit

And individual, one-item packaging level. For instance, one energy bar inside of a pack.

Inners

Inners are boxes, bags or heat-sealed packaging that come inside a case, holding together like items (i.e. Units). For instance, a box of energy bars is an inner. The individual energy bar is a unit.

Case

Boxes that hold together like items (i.e. Inners and Units).

Packaging Levels

Different levels of the products packaging that we need to photograph

Marketing Images

3 Images at 15 degrees: Front, Right & Left.

Standard Imaging

All 6 sides of the Case and the Product, Marketing Shots, Information Panels & Ancillary Images if needed.

CDN

Content Delivery Network. A third-party provider that will display and serve your images

PVS

Product Verification Solutions

GS1

GS1 is a neutral, not-for-profit organization. GS1 standards are rules that “improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.” In short, they keep business transactions clear and uniform. Many online vendors require GS1 standards be met. We always photograph and format to GS1 standards so you don’t have to worry about it.

Planogram images

6 sides of a product: Front, Right, Back, Left, Top, Bottom

Planogram

“Map” of the grocery shelf. Used by retail store personnel to place product in the correct location

Centerless/Turntable

Automated table used to spin products 360 degrees

24 Spin

A spin of 24 images stitched together. The product is turned and shot every 15 degrees. The 24 Spin can generally be used for all product types.

36 Spin

A spin of 36 images stitched together. The product is turned and shot every 10 degrees.

Use only custom fields below.