Ghost mannequin photography is a technique used to create the illusion that a mannequin is wearing a piece of clothing, even when the mannequin's body is not visible. This technique is commonly used in e-commerce to showcase clothing items for sale online and allows e-commerce businesses to display clothing items in a way that is more visually appealing and space-efficient.

Creating an effective product detail page is all about turning a product page visit into a learning experience. You want your customers to walk away with added knowledge about your product and confidence in what they’re buying.

Interactive 360° images are transforming online shopping, seen on major retailer websites like Home Depot, Walmart, Lowes, and Amazon. Contrary to videos, these spins are still images put together from sequences of images, typically 24, 36, or 72 frames.

In the coming years, a lack of professional e-commerce product photography will be what sets you apart from your competition, and that’s not an ideal position to be in. To avoid this coming to pass, retailers must ensure that their e-commerce site is outfitted with purposeful product photography.